Một số bảng xếp hạng quốc gia trên thế giới phù hợp với mục tiêu đối ngoại của Việt Nam và gợi mở nhằm nâng cao danh tiếng cho Việt Nam

Based on Conclusion No. 57-KL/TW (2023) of the Politburo on “continuing to improve the quality and effectiveness of external communication in the new context,” which emphasizes the importance of “promoting the improvement of Vietnam’s positions in global rankings to strengthen trust among partners, investors, tourists, and international friends,” this article examines five reputable global country rankings—namely the Anholt Nation Brands Index, FutureBrand’s Country Brand Index, and the Global Soft Power Index—as well as two prestigious international tourism awards (Tripadvisor’s Travelers’ Choice and the World Travel Awards) that align with Vietnam’s foreign affairs objectives. It analyzes the criteria, measurement methods, and Vietnam’s current positions in these rankings, and offers several recommendations for enhancing Vietnam’s global standing.