Phát triển năng lực giao tiếp tiếng Anh của sinh viên thông qua sáng tạo sản phẩm truyền thông

This article examines the role of creating media products in developing students' English communicative competence. Drawing on theories of communicative competence and communicative language teaching, the study employs document analysis, classroom observation, and learning product analysis to identify criteria for evaluating effectiveness, examine the benefits and challenges of this approach, and propose appropriate peda gogical strategies. The findings indicate that creating media products contributes to establishing authentic com municative environments, enhancing students' learning motivation, and improving their ability to use English in real-world contexts. However, this activity also presents several challenges related to technological skills, time constraints, and lecturers' organizational capacity. Based on these findings, the article offers several pedagogical recommendations to maximize the effectiveness of creating media products to develop students' English com municative competence