Phương pháp khảo sát trực tuyến: Thế mạnh và những hạn chế

In the context of the increasing use of online surveys by researchers, this article focuses on analyzing the strengths and notable limitations of online survey methods compared to traditional data collection ap proaches. Key advantages of online surveys include being unrestricted by geographical boundaries, the ability to expand sample sizes without significantly increasing costs, and the reduction of human resources and financial expenditures while shortening the research timeline. However, online surveys face several challenges that can directly affect research quality, such as issues with the representativeness of the sample, unsuitability for disad vantaged groups, difficulties in accessing the Internet, and limited reading comprehension abilities. Alongside the analysis of these limitations, the article offers specific recommendations and solutions to help research teams mitigate and minimize potential negative impacts on research quality.