Quyền lực mềm của người nổi tiếng trên không gian mạng và vấn đề bảo vệ nền tảng tư tưởng của Đảng

In the context of rapidly expanding digital communication, celebrities increasingly play a major role in shaping public opinion, particularly among young people. This article analyzes the dual nature of “soft power” wielded by celebrities on social media. They serve both as a force for spreading positive information and reinforcing trust in the political system, and as a potential channel for disseminating misinformation that could undermine the Party’s ideological foundation. Drawing on real-world examples, the paper clarifies the opportunities and challenges this group presents to current efforts of defending the Party’s ideological foundation. It also proposes several policy, legal, and communication-oriented solutions to enhance celebrities’ sense of social responsibility, contribute to building a healthy information environment, and strengthen public trust in Vietnam’s path toward socialism.