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Some Theoretical and Practical issues on Tourism Destination Branding
| Thi Hai Dang DO | — | Academy of Journalism and Communication |
Abstract:
Along with the current trend of deeply and widely international economic integration, tourism is striving for prosperity and sustainable development. Building a tourism destination brand is seen as a significant lever in utilizing tourism industry strengths and potentials, a compass for its development, aiming to promote unique image and distinct values of the tourism brand. As tourism asserts its significance, countries around the world need to address the need of building a tourism destination branding strategy to position the national or local tourism brand to help the tourism industry grow rapidly, sustainably, effectively, contributing to the socio-economic development of the country.
Keyword:
tourism brand, tourism destination, local tourism brand.
Content:
Reference:
(1) Law on Tourism No. 09/2017/QH14 dated June 19, 2017.
(2) Cliff Shult2 (2007), Competition and Destinations, Full Bright Curriculum. (3) Nguyen Bach Khoa - Nguyen Viet Thai (2008), Tourism Textbook, Statistics Publishing House.
(4) UN WTO Annual Report (2017), World Tourism Organization.
(5) UN WTO Annual Report (2017), World Tourism Organization. (6) Greg Dickinson (2018), The Rough Guide to Scotland.
Along with the current trend of deeply and widely international economic integration, tourism is striving for prosperity and sustainable development. Building a tourism destination brand is seen as a significant lever in utilizing tourism industry strengths and potentials, a compass for its development, aiming to promote unique image and distinct values of the tourism brand. As tourism asserts its significance, countries around the world need to address the need of building a tourism destination branding strategy to position the national or local tourism brand to help the tourism industry grow rapidly, sustainably, effectively, contributing to the socio-economic development of the country.
tourism brand, tourism destination, local tourism brand.
(1) Law on Tourism No. 09/2017/QH14 dated June 19, 2017.
(2) Cliff Shult2 (2007), Competition and Destinations, Full Bright Curriculum. (3) Nguyen Bach Khoa - Nguyen Viet Thai (2008), Tourism Textbook, Statistics Publishing House.
(4) UN WTO Annual Report (2017), World Tourism Organization.
(5) UN WTO Annual Report (2017), World Tourism Organization. (6) Greg Dickinson (2018), The Rough Guide to Scotland.
Trích dẫn bài báo
Thi Hai Dang DO. . Tạp chí Lý luận Chính trị và Truyền thông 2025, 31(1):—. DOI:https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html
Thi Hai Dang DO. . Tạp chí Lý luận Chính trị và Truyền thông, 2025, 31, —, https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html.
Thi Hai Dang DO (2025). . Tập 31, Số 1 (2025), 31(1), —. https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html
Thi Hai Dang DO. . Tạp chí Lý luận Chính trị và Truyền thông, 2025, v. 31, n. 1, p. —. Disponível em: https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html.
Thi Hai Dang DO. "." Tạp chí Lý luận Chính trị và Truyền thông 31, no. 1 (2025): —. https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html.
Thi Hai Dang DO (2025) ''. Tập 31, Số 1 (2025), 31(1), —. Available at: https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html.
Thi Hai Dang DO, "," Tạp chí Lý luận Chính trị và Truyền thông, vol. 31, no. 1, pp. —, 2025. [Online]. Available: https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html
Thi Hai Dang DO. "." Tạp chí Lý luận Chính trị và Truyền thông, vol. 31, no. 1, 2025, pp. —.
Thi Hai Dang DO. "." Tạp chí Lý luận Chính trị và Truyền thông 31, no. 1 (2025): —. https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html.
Thi Hai Dang DO. . Tạp chí Lý luận Chính trị và Truyền thông. 2025;31(1):—. Available from: https://lyluanchinhtrivatruyenthong.vn/some-theoretical-and-practical-issues-on-tourism-destination-branding-31231-p31231.html
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