Tổ chức sản xuất sản phẩm báo chí chuyên biệt trong kỷ nguyên số

In the context of deep and wide-ranging digital transformation, the organization of specialized journalistic product production is being strongly affected in terms of operational models, creative processes, and workforce structures. This paper analyzes the theoretical foundations of organizing specialized journalism production in the digital era and identifies new requirements related to technology application, business mod els, workforce training, and audience research. Drawing on international experience and practical develop ments in Vietnam, the author proposes a model of a specialized digital newsroom built upon three integrated pillars: data, technology, and human resources. The findings contribute to clarifying development orientations for specialized journalism toward organizational innovation, enhanced content quality, and sustainability in the contemporary media environment.