Vấn đề xây dựng tòa soạn hội tụ qua phân tích chiến lược chuyển đổi số báo chí hiện nay

The digital transformation of the press has become an inevitable trend in media organizations. Essentially, the digital transformation of the press involves applying increasingly modern technology to media activities, enhancing the digital media ecosystem with new and superior features, thereby improving the quality and efficiency of communication. However, the digital transformation of the press is a new and challenging activity to implement because media organizations need to rely heavily on technology and new human resources during their operations. Nevertheless, in the context of the Fourth Industrial Revolution and current situation of competitive information, good content alone is not enough. There is a need to create new experiences for readers through digital technology applications. The article analyzes some issues related to the digital transformation of the press and the methods of building a converged newsroom in the present context.