Giảm lệ thuộc cấu trúc của truyền hình trong môi trường nền tảng số: Nghiên cứu trường hợp BBC, ABC, Australia và VTV

This article analyzes how public-service broadcasters restructure their relationships with digital platforms to reduce dependence in terms of data, distribution, and governance. The study adopts a comparative case study design focusing on the British Broadcasting Corporation (BBC, United Kingdom), the Australian Broadcasting Corporation (ABC, Australia), and Vietnam Television (VTV). The data comprise annual reports, strategic plans, policy documents, official publications of the three broadcasters, and peer-reviewed studies published up to September 10, 2026. The ma terials are coded along three dimensions: (1) control over data and direct relationships with audiences; (2) distribution structures involving owned platforms and third-party platforms; and (3) mechanisms for governing algorithms, data, and prominence. The BBC and ABC have more clearly institutionalized the integration of owned platforms, personal ization, and public-service responsibilities, while VTV is transitioning from a distribution platform toward data infra structure and digital services but still needs greater transparency in data governance, recommendation principles, and public-value metrics. Based on the comparative cases, the article proposes a framework of “relative autonomy” built on three pillars: first-party data, complementary distribution, and responsible governance.