Ngoại giao văn hóa trong bối cảnh hội nhập quốc tế: Vai trò của cơ quan quản lý nhà nước

In the ever-evolving international relations of the 21st century, the influence of power in international relations is no longer limited to “hard power” based on military coercion but also encompasses “soft power.” In this context, cultural diplomacy is increasingly demonstrating its importance in promoting the soft power of each country, serving as a “key” to affirming national independence and autonomy and enhancing a country’s position on the international stage. This article analyzes key issues concerning the role of cultural diplomacy in Vietnam’s development in the current context, assesses the current situation, and identifies “bottlenecks” in state management in this field. On this basis, the study proposes a set of breakthrough solutions focusing on institutional improvement, comprehensive digital transformation, and the development of diplomatic human resources to fully harness the potential and strength of cultural diplomacy and enhance Vietnam’s position in the era of national rise.