Abstract:

Along with the current trend of deeply and widely international economic integration, tourism is striving for prosperity and sustainable development. Building a tourism destination brand is seen as a significant lever in utilizing tourism industry strengths and potentials, a compass for its development, aiming to promote unique image and distinct values of the tourism brand. As tourism asserts its significance, countries around the world need to address the need of building a tourism destination branding strategy to position the national or local tourism brand to help the tourism industry grow rapidly, sustainably, effectively, contributing to the socio-economic development of the country.

Keyword:

tourism brand, tourism destination, local tourism brand.

Content:

Reference:

(1) Law on Tourism No. 09/2017/QH14 dated June 19, 2017.
(2) Cliff Shult2 (2007), Competition and Destinations, Full Bright Curriculum. (3) Nguyen Bach Khoa - Nguyen Viet Thai (2008), Tourism Textbook, Statistics

Publishing House.
(4) UN WTO Annual Report (2017), World Tourism Organization. (5) UN WTO Annual Report (2017), World Tourism Organization. (6) Greg Dickinson (2018), The Rough Guide to Scotland.

Abstract Keyword Reference Content

tourism brand, tourism destination, local tourism brand.

Publishing House.
(4) UN WTO Annual Report (2017), World Tourism Organization. (5) UN WTO Annual Report (2017), World Tourism Organization. (6) Greg Dickinson (2018), The Rough Guide to Scotland.