Tái định vị chuỗi giá trị xuất bản trong bối cảnh chuyển đổi số: Thực trạng và giải pháp

Digital transformation is bringing about turning-point changes to the ways cultural and knowledge values are produced, distributed, and received. In this context, publishing - an essential sector of the cultural industry - faces the requirement of comprehensively repositioning its value chain, from content creation and editing to production, distribution, and reception. Drawing on secondary data for the 2015 -2025 period, the article clarifies the theoretical foundations of the publishing value chain in the context of digital transformation, analyzes the shifts and limitations of Vietnam’s publishing value chain, and proposes solutions regarding institutions, operating models, content, digital infrastructure, and human resources to reposition the publishing value chain. The findings contribute to developing publishing as an important part of the cultural industry, while also contributing to the implementation of Resolution No. 80-NQ/TW on the development of Vietnamese culture.