Đổi mới sáng tạo trong phát hành sách: Bài học từ Hàn Quốc, Trung Quốc và gợi mở cho Việt Nam

In the context of digital transformation reshaping the global publishing and book distribution value chain, studying international experience has become an urgent academic necessity for Vietnam’s book distribution sector. This article examines innovation models in book distribution in South Korea and China (Asia’s two leading digital publishing markets) and draws lessons and proposes implications for Vietnam. Using a comparative international approach combined with a review of secondary sources, the study finds that South Korea has succeeded through a content platformization model integrated with multimedia copyright exploitation, while China has leveraged its market scale and state policies to build a comprehensive integrated digital publishing ecosystem. Based on these two development paths, the article identifies three groups of practical lessons for Vietnam: developing locally distinctive digital content distribution platforms, promoting multimedia copyright exploitation models, and improving state policies to support innovation in book distribution.