Truyền thông về phòng, chống nạn tảo hôn và hôn nhân cận huyết trên báo điện tử VietNamNet

Child marriage and consanguineous marriage are complex social issues that negatively affect human health and sustainable development, particularly among ethnic minority communities in Vietnam. This study analyzes communication on the prevention of child marriage and consanguineous marriage in the online newspaper Viet- NamNet using document analysis and qualitative textual analysis. The dataset comprises 28 articles published be- tween August 2022 and May 2025. The findings indicate that communication messages primarily focus on warning about the consequences, disseminating legal regulations, and introducing intervention measures. However, the re- porting tends to emphasize the phenomena themselves, with limited attention to the cultural characteristics of different target groups. The frequency of coverage remains relatively low and fails to create a sustained flow of information, while communication formats are rather monotonous and have yet to make effective use of multimedia features. Ac- cordingly, the study recommends developing a long-term communication strategy, diversifying communication for- mats, and incorporating socio-cultural considerations into message design in order to improve communication effectiveness in preventing child marriage and consanguineous marriage under current conditions.