Vai trò gác cổng và kết nối sản phẩm công nghiệp văn hoá Việt Nam ra thế giới của báo chí đối ngoại

External communication media serve as an intermediary in introducing Vietnam’s cultural industry products to international audiences. The study analyzes this role through the lenses of gatekeeping and connecting. The gate- keeping function involves selecting and highlighting representative cultural products, while the connecting function en- tails interpreting these products and contextualizing them to enhance international audiences' understanding. Drawing on gatekeeping theory and framing theory, the study analyzes a selection of English-language articles published by VietnamPlus, VOVWorld, and VnExpress International between 2022 and 2025. The findings indicate that external communication media not only determine which cultural products are introduced to the world but also shape how in- ternational audiences interpret these products and associate them with Vietnam’s national image. Based on these findings, the article proposes several recommendations to enhance the effectiveness of external communication promoting Viet- nam’s cultural industry products in the coming years.