Quản lý hoạt động kinh doanh xuất bản phẩm tại các nhà xuất bản trong trường đại học ở Việt Nam: Bối cảnh và định hướng giải pháp

In the context of digital transformation, higher education reform, increasing competition in the publishing market, and the need to improve the regulatory framework governing the publishing industry, publishing business activities at university presses in Vietnam are facing both new opportunities and significant challenges. This article analyzes both domestic and international contexts, identifies key strategic directions for the coming period, and pro- poses several policy orientations to enhance the effectiveness of managing publishing business activities at university presses in Vietnam. The findings indicate that the management of publishing business activities at university presses can no longer rely on traditional administrative approaches but should transition to a modern governance model that integrates academic missions with institutional autonomy, economic efficiency, digital technology adoption, copyright protection, and market development. Based on these findings, the study emphasizes the need to reform management thinking, develop human resources, improve policy mechanisms, and strengthen cooperation and part- nerships as fundamental conditions for the sustainable development of university presses in the future.