Quản lý nội dung truyền thông quốc phòng trên nền tảng số tại Việt Nam hiện nay

This study focuses on analyzing the management of defense communication content on digital platforms in Vietnam in the context of digital transformation and the rapid development of multimedia platforms such as TikTok, YouTube, and Facebook. By combining qualitative and quantitative research methods, the study clarifies the transition from the traditional propaganda model to a highly interactive digital communication model aimed at engaging younger audiences more effectively. The findings indicate that military communication products have contributed to promoting the image of the Ho Chi Minh Soldiers, enhancing the effectiveness of national defense and security education, and strengthening political awareness among young people in the digital environment. However, the growing trend toward the entertainment-oriented presentation of content, together with the pressure to compete for user engagement on digital platforms, also poses significant challenges to content management, ideological guidance, and the safeguarding of national information security. Accordingly, the article proposes several solutions to improve the management of defense communication content in cyberspace.