Vai trò của cổng thông tin điện tử tiếng Anh ở các trường đại học

Web portals are official communication channels, instruments of social interaction, and core tools for in stitutional branding for universities. In the process of global educational integration, alongside Vietnamese-language web portals, many universities have invested in developing English-language web portals and regard them as an extended arm that helps institutions reach the global stage. However, many higher education institutions still lack English - language web portals, or their web portals operate ineffectively and fail to realize their full potential and functions. In this context, the article focuses on clarifying the role of English-language university web portals and discusses ways to enhance their effectiveness, enabling higher education institutions to develop English-language web portals that meet quality standards, strengthen institutional branding, and promote international cooperation.